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She is the senior writer of Direct Advertising Management, second version and a co-creator of Social Media Marketing: A Strategic Approach, second edition. Build and personalize your course by integrating your own content into the MindTap Reader utilizing your personal documents or pull from sources like RSS feeds, YouTube videos, web sites, Google Docs and extra. We aren’t merely your Internet advertising and marketing service providers; we are your partners in success.
Debra Zahay is a Full Professor of Marketing and Division Chair of Advertising and Entrepreneurship at St. Edward’s University in Austin, Texas, where she has overseen the inclusion of digital advertising and analytics within the undergraduate curriculum.