E-mailing is a necessary communication channel. Today it is important to have a website, a company blog or personal blog and timely send your newsletters. This is a common rule for everyone, even for a beginner in marketing business. It is quite clear why emailing is a cornerstone for companies and agencies, but why emails are so important for bloggers? Let us consider three main reasons.
Reason number 1. Regular reminder about yourself
Imagine: you had a free minute during the working day. You surf the Internet and find a blog that is incredibly interesting for you. Suppose you are fond of cars, and in this blog, there are many interesting car reviews. Alternatively, for example, you are planning a backpack journey and have found a blogger who lives in that very country. Of course, you bookmark the site and … How often do you visit sites from bookmarks? Those 1500 sites with useful and relevant information- NEVER
Therefore, a newsletter is the tool to deliver information to the reader. Do not hope for his activity. Do not hope to remember you. And for this, you need to get the visitor’s email address. A subscription form can help you with this. However, remember that the reader must clearly understand: why does he need this newsletter and how often will it come to him. This may be a selection of the best posts of the week or exclusive information that is not publicly available.
Reason number 2. The ability to develop your personal brand.
Your regular subscriber is the ideal sales audience. First, you can conduct online webinars, create educational courses, write books and talk about this so-called “warm audience.” The reader trusts you, knows your expertise and, of course, it increases the chances of monetizing a personal brand. In addition, you can always win over regular readers. Publish useful content that will not be in your blog, offer discounts on your services or products.
Reason number 3. The advantage in the work on the advertising project
Portfolio and attendance statistics is a prerequisite for working with large customers. An excellent plus will be your number of regular subscribers. You can offer an email newsletter on your base as a nice bonus, which puts the advertiser to yourself or offers brands as a separate service. In any case – do not let the readers down; take up those projects that you like yourself. Therefore, most likely, like your target audience.
Now you understand how to get an email address and what to do with it. However, if for some reason you don’t know how to set up an email list, be sure to check out Delivra – service that will make life easier. In addition, here is the article that might be useful for you about 10 email marketing hacks to drive growth.